After getting back on the tools and diving into shift work myself, I quickly felt how brutal the demands of the job could be—low energy, lack of focus, and the constant feeling of playing catch-up.
Talking to co-workers, I realised these struggles were universal, yet the solutions out there were just quick fixes: sugary energy drinks, heavy sleeping pills, and inconsistent health routines.
With 15 years in the health and fitness industry, I knew there had to be a better way. I built SHIFT with a simple ethos from my coaching days: true health is sustainable, not just a short-term fix. SHIFT exists to help shift workers break the cycle, offering practical, science-backed supplements and lifestyle support—nutrition, exercise, sleep, and mental wellbeing. My dad, a proud truck driver inducted into the Truckies Hall of Fame, dedicated his life to the road. SHIFT is inspired by his legacy, committed to supporting shift workers like him, giving them the tools they need to look after themselves for the long haul.